Master Brand and Logos

By downloading any the Toolkit’s contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.

IEEE Master Brand

Use the IEEE Master Brand on materials that contain other IEEE or organization’s logos. It may also be used on promotional items.

logotest

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2 KB (Size)
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15 KB (Size)
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21 KB zipped (Size)
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185 KB zipped (Size)
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IEEE logo

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2 KB (Size)
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5 KB (Size)
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17 KB zipped (Size)
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181 KB zipped (Size)
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Download the entire set of IEEE Master Brand graphics (ZIP, 1.21 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.

Download the IEEE Visual Identity Guidelines (PDF, 3.11 MB) PDF contains instructions on how to use the IEEE Master Brand.

Ieee Master Brand + Tagline Graphic

Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists. It may also be used on promotional items.
Learn more about the tagline

20040816

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6 KB (Size)
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18 KB (Size)
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43 KB zipped (Size)
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221 KB zipped (Size)
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20040818

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6 KB (Size)
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13 KB (Size)
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37 KB zipped (Size)
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214 KB zipped (Size)
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Download the entire set of IEEE Master Brand + Tagline graphics (ZIP, 973 KB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and
reversed-to-white formats.

Download the IEEE Master Brand + Tagline graphic guidelines (PDF, 265 KB) PDF contains instructions on how to use the IEEE Master Brand + tagline graphic.

The Origins Of The Ieee “Kite”

The IEEE “kite” was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization’s logos.

The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.