Built-in-brand tools and resources to help make your marketing communications “Unmistakably IEEE” quality

NEW Brand Identity Guidelines version available now!

Download the latest version of the IEEE Brand Identity Guidelines, for a comprehensive view detailing use of the IEEE brand across all traditional print and digital communications platforms. This new iteration includes additional information added about the approved IEEE brand fonts, particularly for use within digital applications. The interactive pdf also includes visuals to help illustrate the do’s and don’ts about use of our registered trademark and “the kite”. Find numerous examples of the IEEE brand in use on common communications vehicles.

Consistency and proper use of the brand builds trust. To ensure a cohesive, overall brand experience, IEEE has created these guidelines that still allow for flexibility within the IEEE family of brands. Following these guidelines continues to strengthen and support our trusted and universally recognized brand.  

Stay on brand to maintain the strength and integrity of our respected brand in all your communications!

Additional guidelines and toolkits:

Need an easy, go-to reference for a quick check on use of the IEEE brand? Do you know about the IEEE Brand Identity Quick Reference Guide? This user-friendly, mini-guideline provides detail on many brand basics, gleaned from the overarching IEEE Brand Identity Guidelines. Keep this desk-sized manual at your fingertips to the IEEE color palette and hex equivalents, approved brand fonts, and other hands-on information about spacing, size and more when working with the IEEE Master Brand.   

For print copies of the IEEE Brand Identity Quick Reference Guide, please contact us by using the IEEE Experience Design Team Contact Form.

Reminder—the IEEE Style Quick Reference Guide is available for download! This guide is available in a pocket-sized, print friendly tri-fold brochure. Refer to this guide to help:

• • Ensure correct and consistent formatting for internal and external messaging
  • Inform your content for digital or print initiatives
  • Know the proper terms to identify the organization
  • Find correct mailing addresses for IEEE locations, and use as a go-to for other pertinent IEEE information

For print copies of the IEEE Style Quick Reference Guide, please contact us by using the IEEE Experience Design Team Contact Form.

The vast IEEE “Brandscape” continues to expand:

Are you in need of a logo that represents a particular IEEE program, product or platform? Do you need Visual Identity Guidelines for a particular IEEE Society or properly branded collateral for use in your promotions, such as for an IEEE Student Branch? Do you have the latest logo version or promotional video for use in your social media post? Check out the additional toolkits for our various sub-brands, such as IEEE Collabratec, Affinity Groups, like IEEE Women in Engineering (WIE), IEEE Young Professionals, and more. The IEEE sub-brand toolkits are found on the IEEE Brand Experience site and are continually being expanded as we partner with brand stakeholder across the organization. These toolkits are intended to allow better access to the assets that help those who support the IEEE family of brands, including logos, Visual Identity Guidelines, promotional collateral and editable templates for already-branded communications and collateral. Do you support a program where your branded assets need a place to be made available for use by staff or volunteers?

Contact branding@ieee.org for information and look for more to come in this area in 2019 and beyond!