Everything You Need to Boost the IEEE Brand

New IEEE Brand Experience site provides a one-stop-shop for employees and volunteers looking to create an “unmistakably IEEE” experience.

The Digital & Creative Innovations team recently launched the new IEEE Brand Experience site. Intended for staff and volunteers, the site’s goal is to provide a one-stop-shop for all materials that support and enhance the IEEE brand, in order to create an “unmistakably IEEE” experience.

This beta site aggregates the content into a single location. In the future, the goal is to create a dynamic experience that customizes content based on your role in supporting the brand.

What will you find there?

IEEE Brand Overview

  • Understanding the IEEE Brand, our mission and vision, an overview of the organization, and messaging and positioning of IEEE

Guidelines

  • Includes launch of new IEEE Brand Identity Guidelines, which now cover sub-brands and offers better clarification on use of the IEEE Master Brand
  • Quick Reference Guide on brand basics
  • Guidance on consistent brand usage and creating an “unmistakably IEEE” experience

 Templates, Tools, and Resources

  • Suite of free print and digital templates, recommendations for tools to enhance your marketing collateral, tools to develop messaging and communications

Processes

  • Includes step-by-step instructions to guide various print and digital processes

Promo Library

  • Access to free print and web ads via new dynamic promo library

 Portfolio

  • A window into completed projects for idea-generation and potential reuse

Contact

  • Ways to reach the Digital & Creative Innovations team and the Corporate Communications & Brand Marketing team

The Digital & Creative Innovations Team is looking for participants to help test the site. The time commitment for the feedback study will be 30-60 minutes in the month of September. You will have flexibility to complete the study at your convenience. IEEE employees who are selected and complete the study will be provided with a $10 value lunch ticket or a reusable IEEE tote bag (based on their location). IEEE volunteers who complete the study will be given a $10 value Amazon.com gift card or a reusable IEEE tote bag (based on their location).  Sign up now!