Quick Tips

Review the image panels below to discover tips about using the IEEE branding elements.

Quick Tip #1: Master Brand

The IEEE Master Brand must be included on all digital and print collateral materials in accordance with the existing brand identity guidelines and digital style guidelines. Download the IEEE logo

Corporate Communications Use IEEE blue, black, or reversed-to-white versions. Sub-brand For use of the IEEE Master Brand with a sub-brand, black or reversed-to-white options are preferred.

Use the IEEE Master Brand with tagline on materials if no other logo or logo with tagline exists, as well as on all promotional items.

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Quick Tip 1a

Quick Tip #2: Logo Clear Space

Clear space ensures that the type treatment does not compete with other images, graphics, and text. Download the IEEE logo Download the Brand Identity guidelines (ZIP, 5 MB)

Print Clear space on all sides must be equal to or grater than “1x”. The “x” is equal to the height of the letters I-E-E-E. Digital Clear space on all sides must be equal to or greater than “1/2x”. The ”x” is equal to the height of the letters I-E-E-E.

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Quick Tip #3: Logo Minimum Size

The Master Brand consists of the diamond-shaped emblem, or “kite,” on the left and the letters I-E-E-E. The Master Brand should appear on all IEEE print or electronic communications that are large enough to depict the Master Brand at its minimum size. Download the IEEE logo

Print The minimum width for the IEEE logo in print and non-screen-based applications is 1 in (25.4mm).

Quick Tip 3

Digital The minimum width for the IEEE logo on screen should not appear less than 100 pixels in width.

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Quick Tip #4: Incorrect Logo Uses

Only use the IEEE logo as directed, with the emblem, or “kite,” appearing on the left of the letters “I-E-E-E.” Do not separate the diamond-shaped emblem from the letters “I-E-E-E.” Download the IEEE logo Download the Brand Identity guidelines (ZIP, 5 MB)

Do not distort of change the logo’s proportions.

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Do no rearrange the logo elements.

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Do not place a drop shadow on the logo.

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Quick Tip #5: Primary Color Use

Color plays an important role in representing the IEEE brand. Use IEEE Blue on all corporate-wide communications. Keep the Master Brand one color (100% IEEE blue, black, or reversed-to-white). Visit the IEEE Digital Style Guide Download the IEEE color palettes (ZIP, 2 KB)

IEEE Blue PMS 2015 C

Quick Tip #6: Expanded Color Use

IEEE communications should utilize colors from the approved palette to create a more unified look and feel throughout the IEEE print/digital landscape. Download the IEEE color palettes (ZIP, 2 KB)

An expanded color family - consisting of a range of bright and dark colors allows for flexibility for a sub-brand distinction.

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Quick Tip #7: The Wedge

The wedge is based on the graphic style of the diamond symbol from the IEEE logo. Using this graphic style correctly and consistently will help build a recognizable and powerful brand. Use wedge design elements Download the Brand Identity guidelines (ZIP, 5 MB) Visit the IEEE Digital Style Guide

The wedge is a key brand element of the IEEE Master Brand. Place at one corner of an image or graphic box. Angles must measure 45° or 135°.

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Quick Tip #8: Approved Brand Fonts

The Formata and Adobe Caslon Pro font families are the primary approved font for use on IEEE communications. If not available, the alternative fonts Verdana (print and digital) and Times New Roman (serif option for print) can be used. Download the Brand Identity guidelines (ZIP, 5 MB)

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