Review the image panels below to discover tips about using the IEEE branding elements.
Quick Tip #1: Master Brand
Corporate Communications Use IEEE blue, black, or reversed-to-white versions. Sub-brand For use of the IEEE Master Brand with a sub-brand, black or reversed-to-white options are preferred.
Use the IEEE Master Brand with tagline on materials if no other logo or logo with tagline exists, as well as on all promotional items.
Quick Tip #2: Logo Clear Space
Print Clear space on all sides must be equal to or grater than “1x”. The “x” is equal to the height of the letters I-E-E-E. Digital Clear space on all sides must be equal to or greater than “1/2x”. The ”x” is equal to the height of the letters I-E-E-E.
Quick Tip #3: Logo Minimum Size
The Master Brand consists of the diamond-shaped emblem, or “kite,” on the left and the letters I-E-E-E. The Master Brand should appear on all IEEE print or electronic communications that are large enough to depict the Master Brand at its minimum size. Download the IEEE logo
Print The minimum width for the IEEE logo in print and non-screen-based applications is 1 in (25.4mm).
Digital The minimum width for the IEEE logo on screen should not appear less than 100 pixels in width.
Quick Tip #4: Incorrect Logo Uses
Do not distort of change the logo’s proportions.
Do no rearrange the logo elements.
Do not place a drop shadow on the logo.
Quick Tip #5: Primary Color Use
IEEE Blue PMS 2015 C
Quick Tip #6: Expanded Color Use
IEEE communications should utilize colors from the approved palette to create a more unified look and feel throughout the IEEE print/digital landscape. Download the IEEE color palettes (ZIP, 2 KB)
An expanded color family - consisting of a range of bright and dark colors allows for flexibility for a sub-brand distinction.
Quick Tip #7: The Wedge
The wedge is a key brand element of the IEEE Master Brand. Place at one corner of an image or graphic box. Angles must measure 45° or 135°.
Quick Tip #8: Approved Brand Fonts
The Formata and Adobe Caslon Pro font families are the primary approved font for use on IEEE communications. If not available, the alternative fonts Verdana (print and digital) and Times New Roman (serif option for print) can be used. Download the Brand Identity guidelines (ZIP, 5 MB)