Master Brand and Logos
By downloading any of the Toolkit's contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.
Submit the IEEE Brand Inquiries Form for any questions regarding use of the IEEE Master Brand and logos.
IEEE Master Brand
Use the IEEE Master Brand on materials that contain IEEE or other organization’s logos. It may also be used on promotional items.
Download the entire set of IEEE Master Brand graphics (ZIP, 16.8 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.
Download the IEEE Brand Identity Guidelines (PDF, 3.11 MB) PDF contains instructions on how to use the IEEE Master Brand.
IEEE Master Brand + Tagline Graphic
Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists. It may also be used on promotional items.
Download the entire set of IEEE Master Brand + Tagline graphics (ZIP, 18.8 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.
Download the IEEE Master Brand + Tagline graphic guidelines (PDF, 265 KB) PDF contains instructions on how to use the IEEE Master Brand + tagline graphic.
The Origins of the IEEE "Kite"
The IEEE “kite” was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization’s logos.
The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.