Frequently Asked Questions About the IEEE Brand
Below is a list of frequently asked questions (FAQs) related to the IEEE Brand Identity Toolkit.
IEEE Master Brand FAQs
Careful and comprehensive use of the IEEE Master Brand will:
- Give IEEE a consistent global identity worldwide
- Ensure that IEEE organizations, products, services and print and electronic materials will be immediately identified with IEEE
- Enhance the IEEE name and reputation of technical excellence and help introduce IEEE to potential members and customers
- Enhance the credibility of publications, events and activities
- Protect the IEEE name and brand from trademark and infringement
You can download the IEEE Master Brand at http://www.ieee.org/masterbrand
4 KB (size)
Screen or Web (usage)
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No, this use is acceptable only on membership pins.
Color plays an important role in representing the IEEE brand. Using IEEE blue (PMS 3015), or process color equivalent, on all corporate-wide communications is strongly encouraged. The black or white options are also acceptable. For all sub-brand applications, the black or white options are preferred.
The original “Reflex blue” is among the most common (and consequently indistinctive) of corporate blues. The goal was to develop something more muted but still identifiable. The new IEEE blue, along with the bright colors of the new color palette, give the sense of forward movement, energy, and innovation. This palette also allows for flexibility in brand communications where sub-brand, cultural, or product distinction is warranted.
Use the IEEE Master Brand on materials that contain other IEEE or organization’s logos. Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists.
Brand Identity Guidelines FAQs
The Brand Identity Guidelines explain how to use visual elements to create and strengthen the perception of the IEEE brand. The guidelines define the look and feel of IEEE and explain in more detail the proper use of the IEEE Master Brand in a variety of print and web-based applications. The visual elements include color palettes, typography, imagery, and the design system (the wedge). The visual elements were streamlined into best practices to convey the organization’s culture, personality, and core brand values.
Anyone who represents IEEE is encouraged to use these guidelines when creating IEEE communications to achieve a high level of visual consistency and to ensure the integrity of the IEEE brand on all branded materials. They outline both existing IEEE best practices and opportunities for increased alignment and brand leverage.
IEEE Brand Identity Guidelines (PDF, 5 MB)
Submit any questions via the IEEE Brand Inquiries Form or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the IEEE Brand Identity Toolkit.
Tools and Resources FAQs
All representatives who create materials on behalf of IEEE are allowed to use the materials in the Tools & Resources section of the IEEE Brand Identity Toolkit.
Submit suggestions for new templates via the IEEE Brand Inquiries Form or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the toolkit.
Brand Videos FAQs
The only difference between the unabridged and abridged version is each video's length. The unabridged video length is approximately 6 minutes 40 seconds and the abridged video length is approximately 3 minutes.
The four themes highlighted in the video remain the same and define IEEE and its influence in the world and on technology:
- IEEE is one voice for engineering, computing, technological innovation.
- IEEE is engineering a better tomorrow.
- IEEE is inspiring innovation for a global community.
- IEEE is advancing creativity and technological excellence.
The IEEE One Voice video can be used in multiple venues and forums including conferences, events, presentations, and meetings. The audience may include members, volunteers, staff, media/press, and the interested general public.
IEEE requests that the video be used in good faith to represent IEEE in a positive manner. Unauthorized copying of these video files is prohibited.
IEEE Tagline FAQs
A tagline is a statement that captures the unique mission and vision of an organization in a way that is memorable. It should resonate by creating an emotional connection, and it should serve to clarify a point or create a dramatic effect. Appropriate use of taglines can help reinforce a particular message, position, or characteristic of a brand. A tagline is not an advertising campaign theme or slogan.
Advancing Technology for Humanity reminds the technology community and the world that IEEE stands at the forefront of technological change for the betterment of humanity. These four words are a reflection of the IEEE mission and vision, positioning statement, and brand promise. It is the hope that all individuals who see this tagline will better understand and appreciate the role that technology and IEEE play in creating a better tomorrow. IEEE accomplishes this overarching goal through its publications, conferences, educational programs, standards development, and IEEE members’ everyday research and professional activities.
In order to select a tagline that most accurately represented IEEE, a very robust research plan was implemented, which included the testing of 10 different taglines developed by the IEEE Public Visibility Ad Hoc Committee. Data were collected from over 2,700 individuals from around the world who represented four target audiences (pre-university students, university students, professionals and members). The online study asked how well the tagline described IEEE, as well as how appropriate, appealing and unique each tagline was. Advancing Technology for Humanity scored highest overall based on these criteria and resonated with all audiences in all tested countries."
No, the IEEE Master Brand + Tagline graphic is NOT a "new" IEEE logo and does not "replace" the current IEEE Master Brand.
Use the Master Brand + Tagline graphic on materials when no other logo or logo with a tagline exists, as well as on all promotional items (conference giveaways, etc.).
Corporate materials (PowerPoint template and letterhead used on behalf of IEEE) that incorporate the IEEE Master Brand + Tagline graphic have been created and are available for use.
Use the IEEE Master Brand when another logo or logo with a tagline exists, or when a small amount of space makes the tagline illegible. Also, all IEEE websites must include the IEEE Master Brand in the upper-right of the site header (only IEEE.org uses the IEEE Master Brand in the upper-left).
It is still acceptable to use the IEEE Master Brand and it is not necessary to reprint or edit existing material that uses the IEEE Master Brand.
No, the tagline must always appear with the IEEE Master Brand in the prescribed size and position. It should never be used alone. The one exception is when the tagline is used in an email signature displayed as IEEE – Advancing Technology for Humanity.
You can find them in the Master Brand and Logos section of the IEEE Brand Experience website.
For questions on tagline use, contact firstname.lastname@example.org.