We rounded up your most common questions about use of the IEEE Brand and related resources for print and digital usage. Review the 5 FAQs below and bookmark the suggested resource links for future reference.
How do I find access to the IEEE Master Brand or logos for other IEEE programs or IEEE Societies?
The IEEE Brand Experience site is the go-to place for all things brand. You can find everything from print and digital formats of the IEEE Master Brand files, the IEEE Foundation wordmark, many of the registered trademarks for IEEE Brand properties, and more:
Be sure to reference the IEEE Brand Identity Guidelines or our associated sub-brand Visual Identity Guidelines for help on proper usage, and look for the quick tips on minimum clear space and approved fonts.
The IEEE Society and IEEE Council Brand Toolkits on the IEEE Brand Experience site house all current logos for these important IEEE trademarks. Find the most current logo you need in all approved colors and formats.
I need to create a PowerPoint presentation. Where are the latest template versions?
The IEEE Corporate Presentation Templates are available on the IEEE Brand Experience site. Choose the wide-screen format for best viewing experience on typical WebEx presentations, and look for the QuickStart Guide to get a jumpstart on how to use the template.
These pre-branded presentation templates for our basic design themes have also been updated to include Google slides formats, and Keynote version presentations for Mac.
View the colorful design alternates that introduce more varied design themes–all with built-in brand and able to be edited–update your cover slide imagery as needed and add your sub-brand logo or program wordmark.
Our team is working with a contractor on a website. Where do we begin on implementation of the IEEE Brand and how do we create a best-in-class user experience?
You have come to the right place. The IEEE Brand Experience site is your resource for knowledge to build the best site–find information on best practices for domain naming, how to register your IEEE site, details on available hosting options, WordPress themes with required brand elements, hex color formulas, favicons, principles of usability and accessibility, user testing, GDPR policy adherence, and more! Connect with the Experience Design (ExD) team for your required site review and if you are in need of web design, strategic guidance, and development support. Refer to the links below to get started:
I really need help with color use. What is the IEEE Brand blue formula? How about accent colors? Our program logo includes colors that are not the IEEE Brand blue. What is allowed?
The approved IEEE “Brand Blue” is color Pantone 3015 blue.
Why blue? The use of blue in company branding evokes feelings of trust, confidence, dependability and stability—aligning with our organization’s overarching mission and vision. It represents our promise of “unmistakably IEEE” products, programs, services, events, and platforms. The IEEE blue should be the main color for all corporate-level communications and threaded throughout our brand entities to tie in to the parent brand. An expanded color palette is made available to further distinguish IEEE brand extensions, such as our Societies and Councils, publishing platforms such as IEEE Xplore® and IEEE Access, networking sites such as IEEE Collabratec, and our various branded properties and portals, such as IEEE Future Directions, IEEE Learning Network (ILN). Consistency in color application helps to maintain a cohesive visual brand footprint in our global presence.
If you are in need of specifics on the correct IEEE blue, or if you need to know more about color formulas for print and digital communications, you can find several useful tools and resources to suit your needs on the IEEE Brand Experience site.
Are you creating a visual identity for a product, service or program and want to know more about allowable colors and best practices? Need hex formulas for your website? Want to know what IEEE Brand color is the closest color in our palette to the color you wish to use? There’s a guide for that too! Reach out to the Experience Design team on your plans for any visual identity, and make sure you consider legibility and accessibility in all you create for use on the web or in print materials, such as most actionable buttons for web ads and tips on proper contrast. Below are details on our color quick reference guides to find the CMYK or RGB formulas for all our brand colors.
Quick reference guide: Color formulas and tints
A user-friendly, quick reference guide for the IEEE color palette has been developed. This document features an at-a-glance view of the full palette, lists the formulas and tints of each Pantone color in CMYK and RGB, and includes instructions for how to add these colors to Microsoft Office (Word, Excel, Powerpoint). It is formatted to print easily on legal sized paper.
Quick reference guide: Hex color formulas and tints
This pdf download will make it easy for you to translate color across all your digital properties. While the color formulas and tints guide above helps with CMYK and RGB formulas, this quick reference sheet gives you all the related hex color formulas to help you easily adapt your web properties to align for brand. Plug in the approved hex codes to ensure your site is properly branded, and reach out for a site review or for any further detail.
Brand identity quick reference guide
To provide guidance on brand basics, a user-friendly, quick reference guide for the IEEE Brand Identity Guidelines has been developed. This document features a brief summary of the corresponding full guidelines, including our approved color palette and equivalent Hex formulas.
Are you working in Adobe Creative Suite and need color swatches?
Design support tools are also available: The tutorials below will help you get started working with ASE files for our SPOT, CMYK, and WEB color palettes.
What is the best place to find IEEE Brand overview materials and other resources I can use to communicate about the IEEE mission and vision, the IEEE Strategic Plan, or getting the word out about the IEEE App?
The IEEE Brand Experience site has many tools and informational resources to help you represent IEEE in its best light. Look for the available Corporate Summary PowerPoints, At-a-Glance flyers and poster formats you can download and share, as well as our Corporate Brochure and Overview Brochures. Want the latest videos to utilize during events? Looking for the IEEE Strategic Plan or IEEE App toolkits to spread the word in your ongoing communications? How about messaging and positioning statements? We’ve got you covered.