Frequently in user research, people describe how they think technology works. Sometimes those theories are accurate, but most often they are not. People’s theories are often shaped by their environment, their knowledge, and/or their experience. This in turn impacts how they use technology (including online websites and mobile apps).  Here is an interesting read on […]

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Often, it can seem like efforts to improve design, user experience, search engine optimization, accessibility, and a host of other elements that affect the overall brand experience can be difficult to quantify. How is it possible to show the success of these efforts? When done well and with appropriate plans to measure, it is imminently […]

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Digital accessibility is the ease with which people with disabilities (physical, cognitive, or technological) can understand, navigate, interact with, and contribute to the digital. This recommended read from UX Planet, provides a great overview on what accessibility is and why it is important for your website to be inclusive and usable for all types of […]

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