Master Brand and Logos

By downloading any of the Toolkit's contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.

Submit the IEEE Brand Inquiries Form for any questions regarding use of the IEEE Master Brand and logos.

IEEE Master Brand

Use the IEEE Master Brand on materials that contain IEEE or other organization’s logos. It may also be used on promotional items.

IEEE Master Brand versions
File type
File size
Best used for
Resolution
Transparency
Blue
3 KB
Web/Screen/PPT
72 ppi
Yes
IEEE Master Brand Blue
32 KB
Web/Screen/PPT
72 ppi
No
 
7 KB
Web/Screen/PPT
72 ppi
Yes
 
49 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
No
 
665 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
Yes
 
617 KB
Print/T-shirts/Water Bottles
300 ppi
Yes
White
3 KB
Web/Screen/PPT
72 ppi
Yes
IEEE Master Brand White
7 KB
Web/Screen/PPT
72 ppi
Yes
 
656 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
Yes
 
599 KB
Print/T-shirts/Water Bottles
300 ppi
Yes
Black
3 KB
Web/Screen/PPT
72 ppi
Yes
IEEE Master Brand Black
31 KB
Web/Screen/PPT
72 ppi
No
 
5 KB
Web/Screen/PPT
72 ppi
Yes
 
42 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
No
 
665 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
Yes
 
612 KB
Print/T-shirts/Water Bottles
300 ppi
Yes

Download the entire set of IEEE Master Brand graphics (ZIP, 16.8 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.

Download the IEEE Brand Identity Guidelines (PDF, 3.11 MB) PDF contains instructions on how to use the IEEE Master Brand.

IEEE Master Brand + Tagline Graphic

Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists. It may also be used on promotional items.

Learn more about the tagline and its proper usage

IEEE Master Brand + Tagline Graphic versions
File type
File size
Best used for
Resolution
Transparency
Blue
10 KB
Web/Screen/PPT
72 ppi
Yes
IEEE Master Brand Tagline Blue
77 KB
Web/Screen/PPT
72 ppi
No
 
2 KB
Web/Screen/PPT
72 ppi
Yes
 
150 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
No
 
715 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
Yes
 
651 KB
Print/T-shirts/Water Bottles
300 ppi
Yes
White
9 KB
Web/Screen/PPT
72 ppi
Yes
IEEE Master Brand Tagline White
3 KB
Web/Screen/PPT
72 ppi
Yes
 
689 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
Yes
 
621 KB
Print/T-shirts/Water Bottles
300 ppi
Yes
Black
10 KB
Web/Screen/PPT
72 ppi
Yes
IEEE Master Brand Tagline Black
53 KB
Web/Screen/PPT
72 ppi
No
 
6 KB
Web/Screen/PPT
72 ppi
Yes
 
148 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
No
 
708 KB (ZIP)
Print/T-shirts/Water Bottles
300 ppi
Yes
 
643 KB
Print/T-shirts/Water Bottles
300 ppi
Yes

Download the entire set of IEEE Master Brand + Tagline graphics (ZIP, 18.8 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.

Download the IEEE Master Brand + Tagline graphic guidelines (PDF, 265 KB) PDF contains instructions on how to use the IEEE Master Brand + tagline graphic.

The Origins of the IEEE "Kite"

The IEEE “kite” was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization’s logos.


The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.

Learn more at the IEEE History Center