IEEE Open Access Journals Marketing Toolkit

This marketing toolkit contains templates that can be leveraged by any IEEE Society or Council to promote any new fully Open Access Journal or IEEE Access section. It includes sample Print Ads, Signage, Flyers, Journal Covers, Digital Ads, Society Web Carousels, Social Media Banners, a Web Page, Emails, an Image Library, and a Quick Start Guide. There are two versions of these templates designed to cover both the journal's initial launch (labeled "Launch - Call for Papers") as well as the post launch promotion (labeled "Post Launch - Driving Both Readership and Submissions"). All templates are fully editable for any new Open Access Journal and can be customized in a variety of ways using stock images from the image library with multiple color variations available.  To help get you started in the use of these materials, please refer to the "IEEE Open Access Marketing Quick Start Identity Guidelines."

HOW-TO: Need help working with the IEEE Open Access Toolkit lock graphic? See video tutorial for editing.

For questions related to these templates or inquiries related to IEEE Open Access campaigns for IEEE Societies, please contact Dena Hoffman (dena.hoffman@ieee.org). 

Sample Promotional Copy

Use the long form, medium form or short form copy for your promotional material. Download Word doc below.

Print Ad Templates

There are 11 sizes below and each Ad size is available in 10 color options. See color swatches to the right of the preview image to download the color template.

Launch—Call for Papers

IEEE_OA_AD_OnePage_Vert_PMS_Process-Cyan-01

One Page

7.875" x 10.5"

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_SS_OnePage_Vert_PMS_Process-Cyan_post

One Page

7.875" x 10.5"

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_OA_AD_HalfPage_Horiz_PMS_Process-Cyan-01

1/2 Page – Horizontal

7.875" x 5"

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_SS_HalfPage_Horiz_PMS_Process-Cyan_post

1/2 Page – Horizontal

7.875" x 5"

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_OA_AD_HalfPage_Vert_PMS_Process-Cyan-01

1/2 Page – Vertical

3.8125" x 10.5"

Post Launch—Driving Both Readership and Submissions

IEEE_OA_SS_AD_HalfPage_Vert_PMS_Process-Cyan_post

1/2 Page – Vertical

3.8125" x 10.5"

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_OA_AD_TwoThirdsPage_Vert_PMS_Process-Cyan-01

2/3 Page – Vertical

5.0625" x 10.5"

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_TwoThirdsPage_Vert_PMS_Process-Cyan-01

2/3 Page – Vertical

5.0625" x 10.5"

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_OA_AD_OneThirdPage_Vert_PMS_Process-Cyan-01

1/3 Page – Vertical

2.8125" x 10.5"

Post Launch—Driving Both Readership and Submissions

1/3 Page – Vertical

2.8125" x 10.5"

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_OA_AD_OneThirdPage_Sqr_PMS_Process-Cyan-01

1/3 Page – Square

5.0625" x 5"

Post Launch—Driving Both Readership and Submissions

1/3 Page – Square

5.0625" x 5"

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_OA_AD_QuarterPage_Sqr_PMS_Process-Cyan-01

1/4 Page – Square

3.25" x 4.75"

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_SS_QuarterPage_Sqr_PMS_Process-Cyan_post

1/4 Page – Square

3.25" x 4.75"

Template Links

Download document fonts below.

Launch—Call for Papers

IEEE_OA_AD_QuarterPage_Vert_PMS_Process-Cyan-01

1/4 Page – Vertical

2.1875" x 4.75”

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_SS_QuarterPage_Vert_PMS_Process-Cyan_post

1/4 Page – Vertical

2.1875" x 4.75”

Template Links

Download document fonts below.

Launch—Call for Papers

IEEE_OA_AD_QuarterPage_Tall_PMS_Process-Cyan-01

1/4 Page – Tall

2.1875" x 10”

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_QuarterPage_Tall_PMS_Process-Cyan-01

1/4 Page – Tall

2.1875" x 10”

Template Links

Download document fonts and imagery below.

Launch—Call for Papers

IEEE_Print-Ad-Template_Thumbnail-1

Full Page – Front

8.5" x 11"

IEEE_Print-Ad-Template_Thumbnail-2

Full Page – Back

8.5" x 11"

Post Launch—Driving Both Readership and Submissions

IEEE_OA_AD_SS_FullPage_PMS_Process-Cyan-01

Full Page – Front

8.5" x 11"

IEEE_OA_AD_SS_FullPage_PMS_Process-Cyan-02

Full Page – Back

8.5" x 11"

Template Links

Download document fonts and imagery below.

PowerPoint Templates

IEEE_OA_PPT_Wide_PMS_Process-Cyan

PowerPoint

16:9 Widescreen Ratio

Template Links

Download document fonts and imagery below.

Signage Templates

There are six sizes below and each size is available in 10 color options. See color swatches to the right of the preview image to download the color template.
Print

Table-Top Retractable Banner

11.75" x 21"

Template Links

Download document fonts and imagery below.

Print

Poster

23.4" x 33.1"

Template Links

Download document fonts and imagery below.

IEEE_Open_Access_Signage_24x36_1pf

Poster

24" x  36"

Template Links

Download document fonts and imagery below.

Print

Retractable Banner

33" x 80"

Template Links

Download document fonts and imagery below.

8ft_x_5ft

Backdrop with Image

8' x 6'

Template Links

Download document fonts and imagery below.

8ft_x_5ft

Backdrop with Pattern

8' x 6'

Template Links

Download document fonts and imagery below.

IEEE_Open_Access_Tablecover_PMS_Process-Cyan

Table Cover

90" x 120"

Template Links

Download document fonts and imagery below.

Flyer Templates

Launch—Call for Papers

IEEE_OA_Flyer_PMS_Process-Cyan-stroke

Front of Flyer

US Letter

IEEE_OA_Flyer_PMS_Process-Cyan-Back

Back of Flyer

US Letter

Post Launch—Driving Both Readership and Submissions

Flyer Front Post Launch

Front of Flyer

US Letter

Flyer Back Post Launch

Back of Flyer

US Letter

Template Links

Download document fonts and imagery below.

Journal Cover Templates

IEEE_Journal-Cover-Template_Thumbnail

US Letter

Template Links

Download document fonts and imagery below.

Web Ad Templates

Each download contains 10 templates with the colors below:

Launch—Call for Papers

Static Ads

120x60 Static

120x60

160x600 Static

160x600

180x150 Static

180x150

212x123 Static

212x123

300x250 Static

300x250

728x90 Static

728x90

Animated Ads

120x60

160x600

180x150

212x123

300x250

728x90

Post Launch—Driving Both Readership and Submissions

Static Ads

120x60 Cyan Static Ad

120x60

160x600 Cyan Static Ad

160x600

180x150 Cyan Static Ad

180x150

212x123 Static

212x123

300x250 Cyan Static Ad

300x250

728x90 Cyan Static Ad

728x90

Animated Ads

120x60

160x600

180x150

212x123 Cyan Animated Ad

212x123

300x250

728x90

Template Links

Download document fonts below.

Launch—Call for Papers

IEEE_Society-Banner_Thumbnail_780x440

780x440

IEEE_Society-Banner_Thumbnail_1440x450

1440x450

IEEE_Society-Banner_Thumbnail_1440x680

1440x680

Post Launch—Driving Both Readership and Submissions

IEEE_Society-Banner_780x440_Thumbnail_post

780x440

IEEE_Society-Banner_1440x450_Thumbnail_post

1440x450

IEEE_Society-Banner_1440x680_Thumbnail_post

1440x680

Template Links

Download document fonts below.

Social Media Banner Templates

Launch—Call for Papers

IEEE_Social-Media_Thumbnail_Facebook

Facebook

IEEE_Social-Media_Thumbnail_LinkedIn

LinkedIn

IEEE_Social-Media_Thumbnail_Twitter

Twitter

Post Launch—Driving Both Readership and Submissions

IEEE_Social-Media_Thumbnail_Facebook_post

Facebook

IEEE_Social-Media_Thumbnail_LinkedIn_post

LinkedIn

IEEE_Social-Media_Thumbnail_Twitter_post

Twitter

Template Links

Download document fonts below.

Web Page Template

Included here is sample text and layout for your Society or Council’s page about your Open Access Journal or section in IEEE Access that should appear on your Society/Council website. Two Word documents are available below for download: Best Practices and Web Copy. The Web Copy document will allow you to copy, paste, and customize to meet your Society or Council’s specific title, scope, APC, etc. as indicated throughout the text. In addition, please note there are several items that are required on your web page regarding the open access title. These items include:

1. Editorial Board: Include the name, affiliation, and geolocation of every member of the Editorial Board
2. Review Process: Depending on if your journal uses single-blind or double-blind review process, please include one of the two paragraphs included in the document.
3. Article Processing Charge: Include information regarding the APC and any discounts or subsidies available.

Launch—Call for Papers

Post Launch—Driving Both Readership and Submissions

Template Links

Download  Best Practices, Web Copy document and fonts below.

Email Templates

IEEE_Email-Templates_A_Thumbnail

Former Authors

IEEE_Email-Templates_B_Thumbnail

Society Members

Template Links

Download document fonts below.

Contact Card Templates

3.5" x 2"

Template Links

Download document fonts and imagery below.

Lock with Image Art

Images can easily be swapped out for digital or print usage. Full Photo Lock, Circle Photo Lock, and No Photo Lock art is included in each file.

HOW-TO: Need help working with the IEEE Open Access Toolkit lock graphic? See video tutorial for editing.

IEEE_Lock

For Digital: Adobe Photoshop .psd file

For Print: Adobe Illustrator .ai file

Quick Start Identity Guidelines

The Quick Start Identity Guidelines contain all the information you need to use the templates and images provided in the IEEE Toolkit.

Images

To customize ads using a selection of high resolution author and technology images suitable for a wide range of disciplines, you can access images from the image library. For questions about using the image library, please contact dena.hoffman@ieee.org.