Daivee manages the Experience Design team, directing team operations in order to ensure efficient development of branded experiences, driving the governance, processes, and resources needed to strategically scale the needs of the organization.

You can work with Daivee if you need to:

• Engage the Experience Design team in a substantial project related to digital and creative marketing needs
• Discuss digital governance or user experience-related topics
• Evaluate potential external and internal partners for key marketing and creative projects

Yuen joined IEEE in November 2021. In her role, Yuen’s focuses on strong project and process management to effectively handle the steadily increasing number of projects the Experience Design team handles each year. She provides IEEE staff and volunteers with project management support for print, digital, and interactive needs and facilitates projects with agencies, contractors, and Experience Design team members to ensure efficiency and timely delivery.

You can work with Yuen if you need to:

• Initiate a project request with the Experience Design Team
• Evaluate your project objectives and needs
• Get assistance and guidance during the project lifecycle process

Mickey joined IEEE in 2012. In his role, Mickey focuses on developing enterprise-wide analytics solutions & integrated marketing strategies in order to measure digital effectiveness, optimize operations, reduce costs, and fuel data-informed decision making.

He provides IEEE staff and volunteers with customized solutions that help meet cross-organizational goals & objectives, improve brand visibility & governance, and create best-in-class user experiences through actionable insights.

You can work with Mickey if you need to:

• Get assistance with Google Analytics, Google Tag Manager, Google Search Console, Google Custom Search, & Bing Webmaster Tools
• Develop custom analytics & tracking for your website and/or marketing activities
• Develop automated dashboards, advanced reporting, machine learning modeling, or data science-related projects for marketing intelligence

Dan joined IEEE in 2012. He manages the Marketing Automation and Business Intelligence teams as part of the Experience Design team and is the business application owner of a suite of technology tools at IEEE. These tools are the Enterprise instance of Marketo, Alteryx, Knak and FeedOtter. Dan also provides a breadth of IEEE experience and institutional knowledge to support the growth of not only his team but IEEE staff across the organization and their individual marketing programs.

You can work with Dan if you need to:

• Strategize your marketing initiatives from concept to implementation
• Understand the IEEE landscape and potential partner opportunities for your business 
• Ensure your marketing campaigns are compliant under international data privacy laws

Robyn handles content quality assurance, editing functions, and promotional opportunities for IEEE.org. She provides guidance to marketing staff managing IEEE programs and initiatives to enhance content, communications, and user experience. She also leads accessibility governance efforts for IEEE.org and other IEEE sites.

You can work with Robyn if you need to:

• Revamp the content on your IEEE.org section/page for improved accessibility, user experience, and presentation
• Promote a project on IEEE.org
• Communicate changes for or on behalf of  IEEE websites

Ken joined IEEE in 2017. In his role on the Experience Design team, he provides IEEE staff and volunteers project management support for creative needs, while adhering to the IEEE branding guidelines and maintaining a strong focus on operations and agency management.

You can work with Ken if you need to:

• Need help with support of team process to ensure smooth operations between agency and IEEE partners
• Request an estimate for a new project (Ken can be reached via the Experience Design Contact Form)
• Have questions pertaining to monthly billing

​​Len joined IEEE in November 2021. He serves as creative support with a focus on solving business challenges, while strengthening the IEEE brand. With a keen focus on metrics, identifying patterns, and A/B testing campaigns that inform customer behavior and serve to increase ROI, Len’s efforts ultimately result in increased customer satisfaction. His experience in creating compelling content for integrated, cross-channel initiatives that increase brand awareness and drive demand support the Experience Design team’s mission to build an unmistakably IEEE brand experience.

You can work with Len if you need to::

• Ask questions about creative template solutions and resources found on the IEEE Brand Experience site or on application of brand to your existing visuals
• Have a question regarding the IEEE Master Brand usage and how it applies to the different media in the print and digital spaces

Khanh joined the IEEE Experience Design Team in November 2022 and brings with him over 22 years of experience working with IEEE. In this role, Khanh’s main responsibilities are to manage governance for the IEEE digital presence in the areas of domain management, WordPress website launches (including but not limited to QA/UAT and compliance updates), digital presence database management, vendor management, and solutioning for the various tiers of IEEE sites in our digital presence. His role will integrate closely with several members of our team to make the digital experience more cohesive for staff, volunteers, and other end users as part of the services and support we provide.

You can work with Khanh if you need to:

• advice on domain naming and registration for an IEEE website
• help with hosting an IEEE website
• help with WordPress website maintenance and troubleshooting

Betty joined IEEE in 2023. Betty supports IEEE staff by providing lists and Tableau dashboards to facilitate customer communication or business analysis. Using business intelligence tools such as Alteryx, she also sends distribution information to print vendors for publications such as Spectrum and fulfills third-party marketing requests for lists.

You can work with Betty if you need to:

• Pull a list using IEEE data
• Develop an analytical dashboard
• Receive assistance with Alteryx Designer or Power BI

Mark joined IEEE in 2014. He provides IEEE staff with email marketing support through the use of the Enterprise marketing automation solution, Marketo. Mark has extensive experience working with IEEE and the business initiatives of the respective operational units. His role includes onboarding and training new users on the platform and supporting the development of and maintenance of automated programs within the Marketo platform. He also provides similar support in Knak, the dedicated email and landing page creation platform utilized to develop HTML based emails and landing pages to support IEEE marketing campaigns.

You can work with Mark if you need to:

• Strategize marketing campaigns through the enterprise Marketo instance
• Onboarding/training for Marketo or the Knak platforms
• Design and develop landing pages and marketing forms

Wilmer joined IEEE in March 2023. In this role, Wilmer’s main responsibilities include managing Wufoo forms and Zapier integrations for the IEEE.org and IEEE Brand Experience websites. He is also responsible for supporting Adobe Experience Manager (AEM) CMS maintenance efforts pertaining to the IEEE.org site, which includes workflow approvals, page updates, and code updates using HTML or CSS.

You can work with Wilmer if you need to:

• Request a new form 
• Pull entries from IEEE.org or Brand Experience forms
• Request support for AEM and Digital Asset Manager

Justin joined IEEE in 2021. His main responsibilities include the building, scheduling, and targeting of email marketing campaigns for IEEE staff. He also assists in marketing intelligence for the business by creating workflows to target specific groups for campaigns, as well as providing analytics for email performance data.

You can work with Justin if you need to:

• Create an email marketing campaign
• Better understand your audience through marketing intelligence and data analysis
• Learn how Marketo can help your business

In this role, Andrew’s main responsibilities will be to manage the governance for the IEEE.org site search engine, search engine optimization and marketing (SEO/SEM) governance for the IEEE digital presence, and solve structural and content strategy challenges on these sites. He will work closely with ExD team members on search traffic analysis for IEEE.org and the IEEE Brand Experience website and assist with the digital presence database management. His role will integrate closely with several members of the ExD team to make the digital experience more cohesive for staff, volunteers, and other end users as part of the services and support we provide.

You can work with Andrew if you need to:

• Advice on SEO and keyword optimization
• PDF & web asset optimization
• Help with IEEE on-site, Google & Bing keywords

Eric joined IEEE in 2019. He provides IEEE staff with guidance on best practices and effective strategies in email marketing and lead generation. He has been involved in over 2,000 emails each year, from building to review and deployment.  While overseeing the editorial review process, he makes sure all communications follow IEEE usage and the IEEE-brand and sub-brand guidelines consistently. He also can assist with the development and deployment of display advertisements and graphic design needs.

You can work with Eric if you need to:

• Build and design email templates such as newsletters

Pat joined IEEE in 2023. Pat supports the Campaign Marketing Automation team by providing targeted lists for marketing initiatives. He helps to maintain the enterprise Marketo database to ensure the highest quality data integrity and accessibility. Additionally, he creates ad hoc lists and dashboards tailored to the team's specific needs, facilitating data-driven decision-making and enhancing campaign effectiveness.

You can work with Patrick if you need to:

• Create targeted lists in support for marketing campaigns
• Develop campaign data reports and dashboards
• Deeper insight and understanding of your Marketo data analytics

Caitlyn joined IEEE in 2024. She handles the daily quality assurance of content submitted by IEEE's 40+ authors in the content-management system and updates the IEEE style guide to reflect current best practices. She also creates marketing materials when needed and helps with proofreading and ad-hoc communication requests.

You can work with Caitlyn if you need to:

• Create or make changes to an IEEE.org page
• Have a newsletter or other piece of communication proofread for consistency
• Have promotional materials or other copy written

Angelika joined IEEE in 2023. She provides IEEE staff and volunteers with graphic design support in their marketing efforts while ensuring all design concepts and visual elements align with the IEEE brand and sub-brands. She also serves as an in-house design resource for ExD partners by offering paid design services that need a quick turnaround.

You can work with Angelika if you need to:

• Produce digital and print marketing communications and collateral
• Assist with copy and design to align with each IEEE Operational Unit
• Coordinate quick turnaround on deliverables of design elements
• Enhance and expand creative design process

Risheek Somu joined the IEEE in September 2023. In his role as a data scientist specialist, he focuses on tracking and synthesizing data analytics information across IEEE’s websites in order to enhance the efforts of the experience design team through data-informed decision making. He enables IEEE staff and partners to make strategic decisions that help enhance the company experiences for the end user.

Prior to joining IEEE as an employee, Risheek was an undergraduate student at UC Berkeley, California, USA, studying data science with focuses on business and industrial analytics. He has also had previous internship experience as a SQL developer where he helped maintain data collection and warehouses.

You can work with Risheek if you need to:

• Get assistance with Google Analytics, Python, SQL, and data visualization tools
• Develop data analysis reports by data cleaning and filtering and visualizations for that data
• Create predictive models using the data we have to answer questions that we seek.

Jonathan joined IEEE in 2016. Jonathan works with IEEE staff to answer a wide range of business-related questions using data generated from various data sources, such as the IEEE Enterprise Cart, taking the form of Dashboards, automated file outputs, and one-off requests for the purposes of communication or analytic efforts. Jonathan has extensive experience working with IEEE data, complex business requirements, and maximizing the opportunities by using business intelligence tools to meet the needs of IEEE business units.

You can work with Jonathan if you need to:

• Gain deeper insights into your current or potential customers
• Pull a list using IEEE data
• Develop analytical dashboards
• Receive assistance with Alteryx Designer or Power BI