IEEE Periodical Journals Marketing Toolkit - IEEE Brand Experience

IEEE Periodical Journals Marketing Toolkit

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IEEE Periodical Journals Marketing Toolkit

This marketing toolkit contains templates that can be leveraged by any IEEE Society or Council to promote any new periodical journal or IEEE Access section. This toolkit includes sample Print Ads, Signage, Flyers, Digital Ads, PowerPoints, Society Web Carousels, Social Media Banners, a Web Page, Contact Cards, an Image Library, Society and Council Logos and a Quick Start Guide. The template is designed to cover the journal's initial launch and is fully editable for any new periodical journal. It can also be customized in a variety of ways using stock images from the image library with multiple color variations available. To help get you started using these materials, please refer to the "IEEE Periodical Journals Marketing Quick Start Identity Guidelines."

For questions related to these templates or inquiries related to IEEE Periodical Journal campaigns for IEEE Societies, please contact Dena Hoffman (dena.hoffman@ieee.org). 

Sample Promotional Copy

Use the long form, medium form or short form copy for your promotional material. Download Word doc below.

Print Ad Templates

There are 4 sizes below and each Ad size is available in 7 color options. See color swatches to the right of the preview image to download the color template.
IEEE_PJ_HalfPage_Horiz-PMS_295_NavyBlue_Thumbnail

1/2 Page - Horizontal

7" x 4.75"


IEEE_PJ_HalfPage_Vert-PMS_295_NavyBlue-1

1/2 Page – Vertical

3.8125" x 10.5"


IEEE_PJ_QuarterPage-PMS_295_NavyBlue

1/4 Page – Vertical

3.25" x 4.75”


IEEE_PJ_OneSixth-PMS_295_NavyBlue

1/6 Page – Vertical

2.5" x 4.75”

Signage Templates

There are four sizes below and each size is available in 7 color options. See color swatches to the right of the preview image to download the color template.
IEEE_Toolkit_Signage_11x21_PMS_295_NavyBlue

Table-Top Retractable Banner

11.75" x 21"


IEEE_Toolkit_PJ_Poster_23x33_PMS_295_NavyBlue_Thumbnail

Poster

23.4" x 33.1"


IEEE_Toolkit_Poster24x36_PMS_295_NavyBlue_thumbnail

Poster

24" x  36"


IEEE_Toolkit_Signage_33x80_PMS_295_NavyBlue_thumbnail

Retractable Banner

33" x 80"

Flyer Templates

There is one size below available in 7 color options. See color swatches to the right of the preview image to download the color template.
IEEE_PJ_Flyer_PMS_295_NavyBlue_Thumbnail

Single-sided Flyer

US Letter

General Flyer Templates

There is one size below available in 7 color options. See color swatches to the right of the preview image to download the color template.
IEEE_PJT_General-Flyer_PMS_295_NavyBlue_Final

8" x 10"

General Print Ad Templates

There is one size below available in 7 color options. See color swatches to the right of the preview image to download the color template.
IEEE_PJ_General-Print-Ad_PMS_295_NavyBlue

7" x 4.75"

Digital Ad Templates

Each download contains 7 templates with the colors below:

Author’s Digital Ads Animated & Static


Static Ads

120x60_Author_NB_thumbnail

120x60

160x600_Author_NB_thumbnail

160x600

180x150_Author_NB_thumbnail

180x150

212x123_Author_NB_thumbnail

212x123

250x250_Author_NB_thumbnail

250x250

300x250_Author_NB_thumbnail

300x250

468x60_Author_NB_thumbnail

468x60

728x90_Author_NB_thumbnail

728x90

Animated Ads

120x60

160x600

180x150

212x123

250x250_Author_NB_thumbnail

250x250

300x250

468x60_Author_NB_thumbnail

468x60

728x90

Reader/Member Digital Ads Animated & Static


Static Ads

120x60_Reader_NB_thumbnail

120x60

160x600_Reader_NB_thumbnail

160x600

180x150_Reader_NB_thumbnail

180x150

212x123_Reader_NB_thumbnail

212x123

250x250_Reader_NB_thumbnail

250x250

300x250_Reader_NB_thumbnail

300x250

468x60_Reader_NB_thumbnail

468x60

728x90

Animated Ads

120x60

160x600

180x150

212x123_Reader_NB_thumbnail

212x123

250x250_Reader_NB_thumbnail

250x250

300x250

468x60

728x90

PowerPoint Templates

Author’s PowerPoint Templates

IEEE_Author_PPT_Wide_PMS_Navy-Blue-345x200

PowerPoint

16:9 Widescreen Ratio


Reader’s PowerPoint Templates

IEEE_Reader_PPT_Wide_PMS_Navy-Blue-345x200

PowerPoint

16:9 Widescreen Ratio

IEEE_PJ_Society-Banner_Thumbnail_780x440

780x440

IEEE_PJ_Society-Banner_Thumbnail_1440x450

1440x450

IEEE_PJ_Society-Banner_Thumbnail_1440x680

1440x680

Social Media Banner Template

IEEE_PJ_Social_Media_Thumbnail

1080x1080

Web Page Template

Included here is sample text and layout for your Society or Council’s page about your IEEE Periodicals Journal or section in IEEE Access that should appear on your Society or Council website. Two Word documents are available below for download: Best Practices and Web Copy. The Web Copy document will allow you to copy, paste, and customize to meet your Society or Council’s specific title, scope, APC, etc. as indicated throughout the text. In addition, please note there are several items that are required on your web page regarding the journal title. These items include:

1. Editorial Board: Include the name, affiliation, and geolocation of every member of the Editorial Board.
2. Review Process: Depending on if your journal uses single-blind or double-blind review process, please include one of the two paragraphs included in the document.
3. Article Processing Charge: Include information regarding the APC and any discounts or subsidies available.


Template Links

Download Best Practices, Web Copy document, and fonts below.


Contact Card Templates

Option A

3.5" x 2"

Option B

3.5" x 2"

Images

To customize ads using a selection of high-resolution author and technology images suitable for a wide range of disciplines, you can access images from the image library. For questions about using the image library, please contact dena.hoffman@ieee.org.


Society and Council Logos

Logo lockup file versions for all IEEE Societies and IEEE Technical Councils have been made available for use in official IEEE marketing communications. These pre-assembled, side-by-side treatments include the Society or Council logo on the left, and the IEEE Master Brand on the right. Vertical Separator rules are included but are not mandatory. Proper minimum space clearance must be maintained. Refer to the IEEE Periodicals Marketing Toolkit Identity Guidelines for more information on the use of lockups.


Quick Start Identity Guidelines

The Quick Start Identity Guidelines contain all the information you need to use the templates and images provided in the IEEE Periodical Journals Toolkit.