IEEE Publicity Toolkit - IEEE Brand Experience

IEEE Publicity Toolkit

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IEEE Publicity Toolkit

This publicity toolkit contains materials that are designed to help you plan and write a news release and guide you through the approval process. Also included are media relations materials that will help in preparing for an interview with a reporter.

Have a question?  Contact:

Francine Tardo
+1 732 465 5865

Monika Stickel
+1 732 562 6027

News Release/Communications Planning

These materials are designed to help you develop a communications strategy, identify target audiences, and ensure that IEEE news releases contain consistent, aligned messaging.

How to Write a News Release

This step-by-step guide includes headlines, copy guidelines and tips on writing good quotes.

News Release Templates

These documents are designed to help ensure that IEEE news releases have a unified format and contain the appropriate key messages. Below are a sampling of templates from some of the most common news release types, which can serve as a guide for your communications.

Other news release examples can be found in the IEEE Newsroom

Media Relations Materials

This section provides guidance on how to prepare for a media interview, and tips on creating a media alert for inviting media to an event.

Social Media Best Practices

Social Media and Public Relations: COVID-19 (PDF, 1 MB) Please note: This document is intended for IEEE staff and volunteers only. Sign-in required.

General Social Media Guidelines