Resources - IEEE Brand Experience


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The IEEE Experience Design Team provides guidelines, resources, and tools for IEEE digital publishers.

Introduction to usability and accessibility
An overview of usability, user-centric design, and accessibility as well as related resources.

IEEE personas (PDF, 425 KB): The eight IEEE personas represent the different key user types of IEEE. They are differentiated primarily by each persona’s key goals and desires for using and/or any digital sites within the IEEE Digital Presence.

IEEE style quick reference guide (PDF, 1 MB): This downloadable tri-fold document offers an overview of IEEE styles as an easy reference for your content writing efforts.

IEEE Master Brand and logos
Downloadable image files for the IEEE Master Brand logo

Brand videos
IEEE marketing videos for promoting the IEEE Brand

Marketing and communications toolkits for various IEEE entities and programs.

Introduction to digital analytics
Digital analytics help track visitor site activity and provide data for improving digital usability.

Training resources for IEEE digital publishers
The IEEE Experience Design Team provides various training sessions for content providers.

IEEE Virtual User Experience (UX) lab
The IEEE Experience Design Team offers tools to site managers and contributors to test their sites and apps on various desktop and mobile/tablet devices.

IEEE help desk portal (IEEE employee sign-in required)
This application can be used by employees to log a problem or request with the IEEE Information Technology (IT) Department Help Desk.