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Digital Guidelines

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Digital Guidelines

This section contains an overview of web-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE websites. IEEE websites that are not fully IEEE owned (partner sites) are encouraged to meet requirements as appropriate; however, compliance is not mandatory unless noted.


The IEEE digital presence is the organization’s primary public interface, accessible to virtually anyone at any time. Many IEEE audiences form their first, and often only, impression of IEEE through online experiences. Consequently the IEEE digital presence has significant impact on the reputation of the organization.

Guidelines help bring the IEEE digital presence into better alignment while ensuring quality content and user-centered design (UCD). UCD focuses on users throughout the planning, design, and development stages of a project – allowing digital publishers to foresee how users are likely to respond to a given interface through usability research and evaluation.

Well-aligned, high-quality web content will not only improve users' experiences and perceptions of IEEE, it will also increase their interest in IEEE activities, groups, products, and services.

This document serves to clarify expectations of IEEE web managers, related to web projects and processes, and to consolidate and source several pre-existing requirements within a single location.

Valuable IEEE human and financial resources can be conserved by leveraging the infrastructure and reusable resources outlined in this document, as well as by preventing rework as a result of misunderstood requirements.

IEEE digital publisher guidelines also aim to support the IEEE 5-Year Aspiration as well as the following IEEE goals.

  • Delivering a best-in-class user experience by aggressively leveraging technologies
  • Creating new opportunities for member and customer engagement


IEEE web requirements and guidelines are continually being reevaluated and updated as appropriate with consideration of the following:

  • Input from trusted industry experts/consultants
  • Web analytics and user research findings
  • Organizational or industry trends and best practices
  • Resources available to IEEE employees and publishers
  • Related IEEE guidelines or policies
  • Feedback from the IEEE digital publisher and user community

Questions and requests for exceptions should be submitted through the Experience Design Team contact form.

  • IEEE Style Guide: The IEEE Style Guide offers an overview of digital-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE digital sites.
  • Mobile/app and responsive design guidelines: These guidelines have been created to assist users with consistent branding and style elements across different devices and screen sizes.
  • Social media guidelines: These guidelines cover use and administration of official IEEE social media content and registering a new social media site.
  • Other site management guidelines: Guidelines related to content quality, domain naming, SEO, and forms and redirect management are listed in this section.
  • IEEE website and social media site registration form: Use this form to register your website or social media site with IEEE.