Digital guidelines

This section contains an overview of web-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE websites. IEEE websites that are not fully IEEE owned (partner sites) are encouraged to meet requirements as appropriate; however, compliance is not mandatory unless noted.

Purpose

Improve the reputation of IEEE

The IEEE digital presence is the organization’s primary public interface, accessible to virtually anyone at any time. Many IEEE audiences form their first, and often only, impression of IEEE through online experiences. Consequently the IEEE digital presence has significant impact on the reputation of the organization.

Improve web presence quality, alignment and user experience

Guidelines help bring the IEEE digital presence into better alignment while ensuring quality content and user-centered design (UCD). UCD focuses on users throughout the planning, design, and development stages of a project – allowing digital publishers to foresee how users are likely to respond to a given interface through usability research and evaluation.

Increase member, customer and visitor engagement

Well-aligned, high-quality web content will not only improve users’ experiences and perceptions of IEEE, it will also increase their interest in IEEE activities, groups, products, and services.

Clarify requirements of IEEE web managers

This document serves to clarify expectations of IEEE web managers, related to web projects and processes, and to consolidate and source several pre-existing requirements within a single location.

Save IEEE money and save employees and volunteers time and effort

Valuable IEEE human and financial resources can be conserved by leveraging the infrastructure and reusable resources outlined in this document, as well as by preventing rework as a result of misunderstood requirements.

Support of IEEE goals and aspirations

IEEE digital publisher guidelines also aim to support the IEEE 5-Year Aspiration as well as the following IEEE goals.

  • Delivering a best-in-class user experience by aggressively leveraging technologies
  • Creating new opportunities for member and customer engagement

Process

IEEE web requirements and guidelines are continually being reevaluated and updated as appropriate with consideration of the following:

  • Input from trusted industry experts/consultants
  • Web analytics and user research findings
  • Organizational or industry trends and best practices
  • Resources available to IEEE employees and publishers
  • Related IEEE guidelines or policies
  • Feedback from the IEEE digital publisher and user community

Questions and requests for exceptions should be submitted through the Digital & Creative Innovations Team contact form.