IEEE Style Guide - IEEE Brand Experience

IEEE Style Guide

IEEE Style Guide

The IEEE Digital Style Guide offers an overview of digital-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE digital sites.

Review all site manager and administration responsibilities

  • Role of webmaster/manager
  • Communication with the Experience Design Team
  • Authentication/single-sign-on
  • Launching new sites or updates
  • Decommissioning or migrating a site
  • Partnering with external vendors
  • Ethical practices for user research
  • Ongoing site monitoring 

Review all global page elements and brand requirements

  • Enterprise-wide meta-navigation
  • IEEE Favicon
  • Headers
  • Footers
  • Home page content layout best practices
  • Search tools
  • Sample wireframes
  • Policy adherence
  • Template and site evaluation 

Review all content guidelines

  • References to IEEE: branding, tone, and voice
  • IEEE style conventions and grammar
  • Amount of content
  • Timeliness of content
  • Copy width
  • Legal considerations
  • Page layout and formatting
  • Content writing strategies
  • Metadata and Search engine optimization (SEO)
  • URL and file naming
  • Forms
  • Advertising

Learn about all IEEE branding and visual elements

  • Importance of consistency
  • Color palette
  • Colors and accessibility
  • Imagery
  • Typography
  • Wedge design
  • How to use the letters I-E-E-E when designing 

Review all images and multimedia guidelines

  • Images within content
  • Image formats, compression, and naming
  • Size and quality
  • Alternative text
  • IEEE Master Brand as an image
  • Multimedia and interactivity
  • Usability and accessibility guidelines for multimedia
  • Legal considerations 

Review all navigation and linking guidelines

  • Main navigation
  • Left navigation
  • Right navigation
  • Breadcrumb navigation
  • Links within page content
  • Within-page links
  • Linking to external content
  • Redirects
  • Supporting files