The IEEE Brand
Frequently Asked Questions
Below is a list of frequently asked questions (FAQS) related to the IEEE Brand Identity Toolkit.
IEEE Master Brand FAQs
Why is it important to maintain the integrity of the IEEE Master Brand?
Careful and comprehensive use of the IEEE Master Brand will:
- Give IEEE a consistent global identity worldwide
- Ensure that IEEE organizations, products, services and print and electronic materials will be immediately identified with IEEE
- Enhance the IEEE name and reputation of technical excellence and help introduce IEEE to potential members and customers
- Enhance the credibility of publications, events and activities
- Protect the IEEE name and brand from trademark and infringement
Where can I download the IEEE Master Brand?
You can download the IEEE Master Brand at http://www.ieee.org/masterbrand
What is the difference between the different file formats?
4 KB (size)
Screen or Web (usage)
54 KB (size)
Screen or Web (usage)
1.27 MB (size)
242 KB (size)
Can I use the IEEE diamond shaped logo as a visual element?
No, this use is acceptable only on membership pins.
Can I use another color for the IEEE Master Brand besides IEEE blue, black, or white?
Color plays an important role in representing the IEEE brand. Using IEEE blue (PMS 3015), or process color equivalent, on all corporate-wide communications is strongly encouraged. The black or white options are also acceptable. For all sub-brand applications, the black or white options are preferred.
Why was the IEEE blue changed from Reflex blue to the new IEEE blue (PMS 3015)?
The original “Reflex blue” is among the most common (and consequently indistinctive) of corporate blues. The goal was to develop something more muted but still identifiable. The new IEEE blue, along with the bright colors of the new color palette, give the sense of forward movement, energy, and innovation. This palette also allows for flexibility in brand communications where sub-brand, cultural, or product distinction is warranted
Should I use the IEEE Master Brand or the IEEE Master Brand + tagline graphic?
Use the IEEE Master Brand on materials that contain other IEEE or organization’s logos. Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists.
Brand Identity Guidelines FAQs
What are the IEEE Brand Identity Guidelines?
The Brand Identity Guidelines explain how to use visual elements to create and strengthen the perception of the IEEE brand. The guidelines define the look and feel of IEEE and explain in more detail the proper use of the IEEE Master Brand in a variety of print and web-based applications. The visual elements include color palettes, typography, imagery, and the design system (the wedge). The visual elements were streamlined into best practices to convey the organization’s culture, personality, and core brand values.
Why should I use the IEEE Brand Identity Guidelines?
Anyone who represents IEEE is encouraged to use these guidelines when creating IEEE communications to achieve a high level of visual consistency and to ensure the integrity of the IEEE brand on all branded materials. They outline both existing IEEE best practices and opportunities for increased alignment and brand leverage.
How do I get a copy of the full IEEE Brand Identity Guidelines?
IEEE Brand Identity Guidelines (PDF, 5 MB)
If I have questions about the IEEE Brand Identity Guidelines, who do I contact?
Submit any questions via the IEEE Brand Inquiries Form or call +1 732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the IEEE Brand Identity Toolkit.
Tools and Resources FAQs
Who is allowed to use these materials?
All representatives who create materials on behalf of IEEE are allowed to use the materials in the Tools & Resources section of the IEEE Brand Identity Toolkit.
The templates in the Tools and Resources section don't fit my needs. How do I suggest additional materials to be added to the online toolkit?
Submit suggestions for new templates via the IEEE Brand Inquiries Form or call +1-732 562 6820. You may also submit feedback by using the right column Feedback link located in all sections of the toolkit.
Brand Videos FAQs
What is the difference between the unabridged and abridged versions of the IEEE One Voice video?
The only difference between the unabridged and abridged version is each video’s length. The unabridged video length is approximately 6 minutes 40 seconds and the abridged video length is approximately 3 minutes.
The four themes highlighted in the video remain the same and define IEEE and its influence in the world and on technology:
- IEEE is one voice for engineering, computing, technological innovation.
- IEEE is engineering a better tomorrow.
- IEEE is inspiring innovation for a global community.
- IEEE is advancing creativity and technological excellence.
Where can I download the IEEE One Voice video?
Which formats should I use?
Where can I use the IEEE One Voice video?
The IEEE One Voice video can be used in multiple venues and forums including conferences, events, presentations, and meetings. The audience may include members, volunteers, staff, media/press, and the interested general public.
What rules apply for displaying the IEEE One Voice video on my website?
IEEE requests that the video be used in good faith to represent IEEE in a positive manner. Unauthorized copying of these video files is prohibited.
IEEE Tagline FAQs
What is a tagline?
A tagline is a statement that captures the unique mission and vision of an organization in a way that is memorable. It should resonate by creating an emotional connection, and it should serve to clarify a point or create a dramatic effect. Appropriate use of taglines can help reinforce a particular message, position, or characteristic of a brand. A tagline is not an advertising campaign theme or slogan.
What is the significance of this tagline?
Advancing Technology for Humanity reminds the technology community and the world that IEEE stands at the forefront of technological change for the betterment of humanity. These four words are a reflection of the IEEE mission and vision, positioning statement, and brand promise. It is the hope that all individuals who see this tagline will better understand and appreciate the role that technology and IEEE play in creating a better tomorrow. IEEE accomplishes this overarching goal through its publications, conferences, educational programs, standards development, and IEEE members’ everyday research and professional activities.
How was the tagline selected?
In order to select a tagline that most accurately represented IEEE, a very robust research plan was implemented, which included the testing of 10 different taglines developed by the IEEE Public Visibility Ad Hoc Committee. Data were collected from over 2,700 individuals from around the world who represented four target audiences (pre-university students, university students, professionals and members). The online study asked how well the tagline described IEEE, as well as how appropriate, appealing and unique each tagline was. Advancing Technology for Humanity scored highest overall based on these criteria and resonated with all audiences in all tested countries.”
Is the IEEE Master Brand + Tagline Graphic replacing the current IEEE “logo"?
No, the IEEE Master Brand + Tagline graphic is NOT a “new” IEEE logo and does not “replace” the current IEEE Master Brand.
How and when should the IEEE Master Brand + Tagline graphic be used?
Use the Master Brand + Tagline graphic on materials when no other logo or logo with a tagline exists, as well as on all promotional items (conference giveaways, etc.).
Corporate materials (PowerPoint template and letterhead used on behalf of IEEE) that incorporate the IEEE Master Brand + Tagline graphic have been created and are available for use.
When should the IEEE Master Brand be used?
Use the IEEE Master Brand when another logo or logo with a tagline exists, or when a small amount of space makes the tagline illegible. Also, all IEEE websites must include the IEEE Master Brand in the upper-right of the site header (only IEEE.org uses the IEEE Master Brand in the upper-left).
It is still acceptable to use the IEEE Master Brand and it is not necessary to reprint or edit existing material that uses the IEEE Master Brand.
Is it acceptable to use the tagline “Advancing Technology for Humanity” on materials, without the IEEE Master Brand?
No, the tagline must always appear with the IEEE Master Brand in the prescribed size and position. It should never be used alone. The one exception is when the tagline is used in an email signature displayed as IEEE – Advancing Technology for Humanity.
Where can I get the IEEE Master Brand and IEEE Master Brand + Tagline graphics?
You can find them in the Master Brand and Logos section of the IEEE Brand Experience website.
What if additional information is needed?
For questions on tagline use, contact firstname.lastname@example.org.