Frequently Asked Questions

These FAQs are for IEEE staff members who work with vendors and/or agencies for creative projects. You may benefit from using an IEEE-approved vendor based on pre-established processes noted below.

Who is Digital & Creative Innovations (DCI)? How can I learn more about the DCI team?

Learn more about the team.

Who is the Corporate Communications & Brand Marketing Team?

Learn more about the team.

What is the benefit of working with the Digital & Creative Innovations (DCI) team?

You can trust DCI to provide:

  • Best-in-class guidance for websites, apps, and collateral for the organization
  • Oversight of external agencies and contractors, ensuring brand-compliant creative results and cost savings
  • Guidance on user experience, SEO, domain acquisition, user testing, special functionality, analytics, accessibility, content, or information architecture in context to your creative and/or digital project
  • Confirmation or direction on adherence to brand and digital governance guidelines

How do I initiate a creative project request with Digital & Creative Innovations (DCI)?

Email creative@ieee.org or submit a request via the IEEE Creative Contact Form.

What is the creative project process?

  1. Requestor initiates a project request to creative@ieee.org or submits request via the IEEE Creative Contact Form.
  2. Once an estimate is created, it must be signed, dated, and assigned a GL number for billing.  View the Digital & Creative Innovations Team Project Lifecycle Process Document

Who is responsible for paying the creative agency or independent contractor?

DCI has a blanket purchase order to manage creative projects for IEEE. Upon signing an estimate, you will need to supply a GL number. DCI then handles the chargeback with your finance representative via journal transfer. This expedites the project and the ability to start creative work as soon as possible.

When is it appropriate to use a creative agency?

Overall, agencies are best suited for large projects that require a suite of skill sets such as strategy development, creative design, copywriting, development, and project management. Here are some examples:

  1. You need to develop a large marketing campaign with multiple components and touchpoints, including a collateral suite, email blasts, social, web, and print.
  2. You need a one-stop-shop working together, various needs for skilled staff with copywriters, art directors, and the sourcing resources for print production.
  3. Your project requires strategic planning and research development, with expertise that can zone in on your specific need and audience.
  4. You need bandwidth for faster turnaround.

When is it appropriate to work with an independent contractor?

Overall, independent contractors are best fitted for smaller projects with singular needs. Here are some examples:

  1. If you need new collateral or edits to existing collateral such as ad suites, flyers, or pull-up banners
  2. Smaller-scale or one-off projects with ample turnaround time
  3. One specific or unique skill set is needed. Example: design only, copy writing only, or animated PPTs