Recent website launches - Beyond Standards - IEEE Brand Experience

Recent website launches – Beyond Standards


Recent website launches – Beyond Standards

IEEE Beyond Standards
Beyond Standards
Launch Date: December 2016
Hosted by the IEEE Standards Association (IEEE-SA), Beyond Standards is dedicated to promoting technology and celebrating the contributions of individuals and organizations globally who drive technology development. The primary focus was to provide a digital experience that represents the brand. The new design allows for a clean and modern layout, clear navigation, and a responsive layout for all platforms. The objectives of the redesign were to:

  • Rebrand blog name, look and feel
  • Migrate all content to a modern and secure WordPress theme
  • Define new content types, editorial calendar
  • Add value to IEEE-SA members (guest posts)
  • Create additional revenue opportunities (sponsored posts)
  • Publish relevant blog posts related to emerging standards and technology

Contact: Jeff Pane