Master Brand and Logos

By downloading any of the Toolkit's contents, users are agreeing to abide by the IEEE Master Brand and Brand Identity Toolkit Agreement.

Submit the IEEE Brand Inquiries Form for any questions regarding use of the IEEE Master Brand and logos.

IEEE Master Brand

Use the IEEE Master Brand on materials that contain IEEE or other organization’s logos. It may also be used on promotional items.

logotest

gif (2 KB)
Use for screen or web
Transparent background
Low resolution

tif (ZIP, 21 KB)
Use for print
High resolution

jpg (15 KB)
Use for screen or web
Low resolution

eps (ZIP, 185 KB)
Use for print
Transparent background
Highest resolution

IEEE logo

gif (2 KB)
Use for screen or web
Transparent background
Low resolution

jpg (5 KB)
Use for screen or web
Low resolution

tif (ZIP, 17 KB)
Use for print
High resolution

eps (ZIP, 181 KB)
Use for print
Transparent background
Highest resolution


Download the entire set of IEEE Master Brand graphics (ZIP, 1.21 MB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.

Download the IEEE Brand Identity Guidelines (PDF, 3.11 MB) PDF contains instructions on how to use the IEEE Master Brand.

IEEE Master Brand + Tagline Graphic

Use the IEEE Master Brand + Tagline graphic on all corporate materials, or when no other logo or logo with a tagline exists. It may also be used on promotional items.

Learn more about the tagline and its proper usage

20040816

gif
6 KB (Size)
Screen or Web (Type)
Low (Resolution)

jpg
18 KB (Size)
Screen or Web (Type)
Low (Resolution)

tif
43 KB zipped (Size)
Print (Type)
High (Resolution)

eps
221 KB zipped (Size)
Print (Type)
Highest (Resolution)

20040818

gif
6 KB (Size)
Screen or Web (Type)
Low (Resolution)

jpg
13 KB (Size)
Screen or Web (Type)
Low (Resolution)

tif
37 KB zipped (Size)
Print (Type)
High (Resolution)

eps
214 KB zipped (Size)
Print (Type)
Highest (Resolution)


Download the entire set of IEEE Master Brand + Tagline graphics (ZIP, 973 KB) ZIP file contains TIF, EPS, GIF, and JPG files in SPOT, CMYK, RGB, and reversed-to-white formats.

Download the IEEE Master Brand + Tagline graphic guidelines (PDF, 265 KB) PDF contains instructions on how to use the IEEE Master Brand + tagline graphic.

The Origins of the IEEE "Kite"

The IEEE “kite” was created in 1963 with the merger of its two predecessor societies, the AIEE and the IRE. The kite borrowed elements of both organization’s logos.


The IEEE Master Brand (shown above), consisting of the IEEE logo (kite) followed by the letters I-E-E-E, was adopted by the Board of Directors in Nov 1999.

Learn more at the IEEE History Center