Style guide

The IEEE Digital Style Guide offers an overview of digital-related requirements and style guidelines for IEEE employees, volunteers, and partners (vendors, consultants, or contract workers) involved in the development or enhancement of IEEE digital sites.

Site Manager Responsibilities/Site Administration

  • Role of webmaster / manager
  • Communication with the Digital Innovations Team
  • Authentication / single-sign-on
  • Launching new sites or updates
  • Decommissioning or migrating a site
  • Partnering with external vendors
  • Ethical practices for user research
  • Ongoing site monitoring

Usability and Accessibility

  • Main principles
  • Usability
  • Accessibility

Branding & Visual Elements

  • Importance of consistency
  • Color palette
  • Colors and accessibility
  • Imagery
  • Typography
  • Wedge design
  • How to use the letters I-E-E-E when designing

Global Page Element and Branding Requirements

  • Enterprise-wide meta-navigation
  • IEEE Favicon
  • Headers
  • Footers
  • Home page content layout best practices
  • Search tools
  • Sample wireframes
  • Policy adherence
  • Template and site evaluation

Content

  • References to IEEE: branding, tone, and voice
  • IEEE style conventions and grammar
  • Amount of content
  • Timeliness of content
  • Copy width
  • Legal considerations
  • Page layout and formatting
  • Content writing strategies
  • Metadata and Search engine optimization (SEO)
  • URL and file naming
  • Forms
  • Advertising

Images and Multimedia

  • Images within content
  • Image formats, compression, and naming
  • Size and quality
  • Alternative text
  • IEEE Master Brand as an image
  • Multimedia and interactivity
  • Usability and accessibility guidelines of multimedia
  • Legal considerations

Navigation & Linking

  • Main navigation
  • Left navigation
  • Right navigation
  • Breadcrumb navigation
  • Links within page content
  • Within-page links
  • Linking to external content
  • Redirects
  • Supporting files
  • Mobile/App
  • Responsive design

Social Media

Mobile/App and Responsive Design Guidelines