IEEE Domain Naming Guidelines - IEEE Brand Experience

IEEE Domain Naming Guidelines

IEEE Domain Naming Guidelines

The objectives of this guideline are:

  • to present a standard domain naming format to be used across the IEEE Web Presence;
  • to assist IEEE entities in protecting and leveraging the IEEE brand;
  • to create a web architecture for IEEE that is predictable for users and logical to stakeholders.

Please choose the appropriate content type or topic from the menu at the right to see the relevant guidelines. Note: all new domain requests should be reviewed by both the IEEE Web Team and IEEE IT. Additionally, all domains must be maintained (even beyond the life of the content) to protect the IEEE brand. Please contact the Experience Design Team if you have questions. Sections (Main Site) content section The section name should be appended to the URL.

  • Convention:<section>
  • Example: content sub‐section The sub‐section name should be appended to the URL and section name.

  • Convention:<section>/<subsection>
  • Example:

IEEE Web Presences Sites

General guideline for entity sites IEEE entity sites should be established as sub‐domains of IEEE and must adhere to IEEE Web Presence Guidelines. IEEE sites should not simply use the primary domain and append the site name (as sections would appear). If an URL is desired, an interstitial page should be established at this URL to direct visitors to the entity site.

  • Convention: <entitysite>
  • Examples:, <section>, <region>, <geography> (a regionally focused site; not a translated site), <program>

Exception for translated and geographically‐focused sites If an IEEE site is in a language other than English and is also geographically specific, the established extension for that country should be used. If the content is translated, but not geographically focused, it can be staged as content within the native language site; example: (for main site content translated into French)

  • Convention:<national _country_extension>
  • Example:

Special Considerations For Separate Domains And Existing Sites

Separate domains Creating new domains is strongly discouraged as it can create brand dilution and a confusing user experience. All instances of separate domains should be approved by the IEEE Experience Design Team. Separate domains should never be used for short‐term web presences. When an exception is deemed appropriate or necessary for a new domain to be established, the domain must include “ieee,” preferably in the beginning of the domain name, unless the site is a partner site.

  • Convention:<sitename>.org
  • Example:

Established IEEE domains

  • If an IEEE site was created as a separate domain prior to publication of this guideline, an additional domain should be registered that is compliant with the guidelines above, so that users who are familiar with the IEEE domain structure can easily find the site.
  • A redirect should be established from the compliant domain name to the non‐complaint/existing domain name. Alternately, an interstitial page may be established at the compliant domain name with a link to the existing domain.