What’s the ROI for the brand experience?
What’s the ROI for the brand experience? Often, it can seem like efforts to improve design, user experience, search engine optimization, accessibility, and a host of other elements that affect...
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Interested in A/B testing? For free?
Interested in A/B testing? For free? A/B testing is a great way to quickly confirm placement of critical call-to-action (CTA) links or buttons, or to gain quick understanding of user preferences...
The 3-click rule: myth or fact?
The 3-click rule: myth or fact? What is the 3-click rule? In a nutshell, it says that if users can’t find what they’re looking for after three clicks, they’re likely...