A/B testing is a great way to quickly confirm placement of critical call-to-action (CTA) links or buttons, or to gain quick understanding of user preferences in testing design, layout, or copy.  The Digital & Creative Innovations Team can help you test variations of a web page design or even a website logo to help you make […]

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The Digital and Creative Innovations team is working to provide you with more clear guidance on your brand inquiries, and additional “self-service” solutions. We have updated our Brand Identity Toolkit to better assist you with proper implementation of the IEEE Brand on all your communications. You can find guidelines, tools, and resources for creating and […]

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