branding Archives - IEEE Brand Experience

Need answers? The IEEE Brand Experience site is your go-to resource!

We rounded up your most common questions about use of the IEEE Brand and related resources for print and digital usage. Review the 5 FAQs below and bookmark the suggested resource links for future reference. How do I find access to the IEEE Master Brand or logos for other IEEE programs or IEEE Societies? The [...]

Our brand is much more than our logo

IEEE Brand Experience Bulletin

Join us on IEEE Day 2020 (Tuesday, 06 October 2020) for a pre-recorded webinar featuring the IEEE Brand Experience. Celebrate IEEE Brand Ambassadors on IEEE Day! This 12-minute recording will be available starting IEEE Day to all IEEE volunteers and staff who interact in their day-to-day efforts as they represent the respected and well-recognized IEEE [...]

Need access to IEEE Society or IEEE Council logos? Looking for an IEEE Society or IEEE Council logo and IEEE Master Brand lock-up?

IEEE Brand Experience Bulletin

As a vast brand, collaboration is critical to the work we do to fulfill IEEE's mission. Those collaborations can be showcased effectively within the brand, strengthening the credibility and effectiveness of IEEE content. To help you effectively showcase partnerships, logo sets and lock-up* versions for the thirty nine IEEE Society and 7 IEEE Council sub-brands are [...]

New IEEE branded virtual backgrounds now available for video conferencing needs

IEEE Brand Experience Bulletin

With so much business currently being conducted virtually, the Digital & Creative Innovations team introduces a new series of IEEE-branded virtual backgrounds for use by members, volunteers, and employees while participating in video conferences. The 10 new tech-inspired virtual background images are currently designed for video conferencing tools, including Zoom, Microsoft Teams, Skype, and On24. […]

Have you seen the IEEE branded collateral templates?

IEEE Brand Experience Bulletin

In a time when we need to communicate more nimbly than ever, the IEEE Brand Experience website provides a section dedicated to IEEE branded collateral, including print and digital. Note: please see the Adapting Your Marketing Communications to the Environment Around You Toolkit for guidance on all current communications and campaigns. View the IEEE Print […]

The 2020 Pantone Color of the Year is “Classic Blue” — does it look familiar to you?

IEEE Brand Experience Bulletin

Since 2000, the Pantone Color Institute has unveiled the “Color of the Year” with growing fanfare. As color trends evolve and continue to shape the brands of the future, this year’s selected hue of blue has a very close resemblance to the IEEE Brand Blue, Pantone 3015. The use of blue in company branding evokes feelings of [...]

Reminder to update IEEE copyright year and other copy on your website

IEEE Brand Experience Bulletin

Effective 1 January 2020, the Digital & Creative Innovations team would like to remind IEEE webmasters and site managers to update the copyright year from 2019 to 2020 in all website and/or email footers that you manage. Download an HTML sample of the IEEE footer code (ZIP, 1 KB) View all IEEE website footer requirements […]

Does your website have the correct site identifier?

IEEE Brand Experience Bulletin

With the expansive IEEE content available online, it is important for webmasters and site managers to ensure a clear site identifier is established for your website. This should align with the logo or type treatment used to represent your product, service, program, or initiative in print materials. Please use the following guidelines to ensure compliance […]

Does your website have the correct IEEE Master Brand image?

IEEE Brand Experience Bulletin

Per the recent digital compliance communication sent to IEEE webmasters and site managers, the IEEE Master Brand must appear on all IEEE websites, so users are aware that the website is included in the IEEE digital presence, per the below guidelines. Placement: Upper-right corner of the header and within the top one-third of the screen […]

Does your website have the correct IEEE meta-navigation links?

IEEE Brand Experience Bulletin

The IEEE meta-navigation is a menu that appears on all IEEE websites allowing visitors to quickly access IEEE flagship websites and options. The IEEE meta-navigation must be designed using the following required criteria: Placement: Outside of the main page above the site header. Within the meta-navigation: Site links must appear at the upper-left and […]