Site name: IEEE TryEngineering Site URL:  https://tryengineering.org Site purpose: The IEEE TryEngineering website was re-launched recently. TryEngineering aims to empower educators to foster the next generation of technology innovators. The site provides educators and students with resources, lesson plans, and activities that engage and inspire. How does this affect the IEEE digital presence? The digital experience […]

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Often, it can seem like efforts to improve design, user experience, search engine optimization, accessibility, and a host of other elements that affect the overall brand experience can be difficult to quantify. How is it possible to show the success of these efforts? When done well and with appropriate plans to measure, it is imminently […]

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A/B testing is a great way to quickly confirm placement of critical call-to-action (CTA) links or buttons, or to gain quick understanding of user preferences in testing design, layout, or copy.  The Digital & Creative Innovations Team can help you test variations of a web page design or even a website logo to help you make […]

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