Minding your Ps and Qs — literally Many of us have heard the expression, “mind your ps and qs.” One unconfirmed theory of the origin of this expression stems back to when typesetters needed to be able to recognize these letters backwards, ensuring that the letters “p” and “q” were not mixed up inadvertently. The […]

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  NEW Brand Identity Guidelines version available now! Download the latest version of the IEEE Brand Identity Guidelines, for a comprehensive view detailing use of the IEEE brand across all traditional print and digital communications platforms. This new iteration includes additional information added about the approved IEEE brand fonts, particularly for use within digital applications. […]

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  Site name: IEEE Author Center Site URL: http://conferences.ieeeauthorcenter.ieee.org/ Site purpose: The recently launched IEEE Author Center website includes a new conferences section. This new section provides an easy way for authors to find the best conference to showcase their work in addition to sharing best practices and guidance on how to become a conference […]

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Site name: IEEE eXpress Conference Publishing Site URL: https://ieeeexpressconferencepublishing.ieee.org/ Site purpose: IEEE eXpress Conference Publishing (eCP) is an in-house publishing service that works with IEEE conferences to produce quality conference proceedings—the published collection of technical papers accepted for presentation at a conference. The new IEEE eXpress Conference publishing website highlights these conference publishing services through […]

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Site name: IEEE TryEngineering Site URL:  https://tryengineering.org Site purpose: The IEEE TryEngineering website was re-launched recently. TryEngineering aims to empower educators to foster the next generation of technology innovators. The site provides educators and students with resources, lesson plans, and activities that engage and inspire. How does this affect the IEEE digital presence? The digital experience […]

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Often, it can seem like efforts to improve design, user experience, search engine optimization, accessibility, and a host of other elements that affect the overall brand experience can be difficult to quantify. How is it possible to show the success of these efforts? When done well and with appropriate plans to measure, it is imminently […]

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A/B testing is a great way to quickly confirm placement of critical call-to-action (CTA) links or buttons, or to gain quick understanding of user preferences in testing design, layout, or copy.  The Digital & Creative Innovations Team can help you test variations of a web page design or even a website logo to help you make […]

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