Frequently in user research, people describe how they think technology works. Sometimes those theories are accurate, but most often they are not. People’s theories are often shaped by their environment, their knowledge, and/or their experience. This in turn impacts how they use technology (including online websites and mobile apps).  Here is an interesting read on […]

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Site name: IEEE TryEngineering Summer Institute Site URL:  https://tryengineeringinstitute.ieee.org/ Site purpose: The IEEE TryEngineering Summer Institute website was re-launched on November 1, 2018. The website aims to promote the TryEngineering Summer Institute program for high school students that invites them to experience several different fields of engineering in an on-campus environment. How does this affect […]

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Site name: IEEE Standards Association URL: standards.ieee.org Launch date: 29 August 2018 Site redesign purpose: Provides a new look and feel, simpler navigation, and a fully responsive layout. The goal is to provide site visitors with a simple way to find IEEE Standards products and services. The new site will also provide internal stakeholders with […]

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Often, it can seem like efforts to improve design, user experience, search engine optimization, accessibility, and a host of other elements that affect the overall brand experience can be difficult to quantify. How is it possible to show the success of these efforts? When done well and with appropriate plans to measure, it is imminently […]

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A/B testing is a great way to quickly confirm placement of critical call-to-action (CTA) links or buttons, or to gain quick understanding of user preferences in testing design, layout, or copy.  The Digital & Creative Innovations Team can help you test variations of a web page design or even a website logo to help you make […]

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The IEEE Digital Presence Database (DPDB) is a repository of ownership and technical information about IEEE web properties and social media sites. The purpose of collecting this information is to aid in preventing inappropriate usage, protecting IEEE brand(s) from infringement, reputation management, and to avoid IEEE-related websites becoming inaccessible due to loss of domain ownership […]

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Digital accessibility is the ease with which people with disabilities (physical, cognitive, or technological) can understand, navigate, interact with, and contribute to the digital. This recommended read from UX Planet, provides a great overview on what accessibility is and why it is important for your website to be inclusive and usable for all types of […]

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